Since the advent of smartphones and tablets, the majority of people use them to connect. It is possible that some of your customers are among these people. Faced with this, it is important to have a website that displays correctly regardless of the screen size. This is a responsive design site. Thanks to this, it automatically adapts to any type of support that your customers use to consult it. But what are the advantages brought by such a type of site?
Getting Higher Rankings in Search Engines
The criteria for ranking sites by search engines change regularly. It is essential to follow this change to properly optimize the visibility of your website. Only the team of an expert web agency like Bew Web Agency manages to follow this change. For this year 2021 for example, responsive design is one of the SEO trends.
For this reason, search engines penalize sites with duplicate content. This is what happens with a web version and a mobile version. However, with responsive design, you only need one version to adapt perfectly to any type of screen.
With such a site, your page loads quickly on mobile. This reduces the bounce rate which is an element to consider for the natural reference. Owning such a site shows that it is following the trend. This will serve as a reference for search engines to index and position your website.
Guarantee a better user experience
It is important to adopt the responsive theme, because it provides a better user experience. In fact, the Internet user does not need to zoom in on their mobile screen to read the content of your site. This automatically adapts to the size of the screen used by the Internet user. It’s also the same for navigation between your pages and the readability of your content.
Such an experience puts all the chances on your side to satisfy visitors. Thanks to this, they do not hesitate to come back to it and can take action. Once they are satisfied with your service, they more easily turn into leads and then loyal customers. This is an opportunity for you to stand out from the competition.
Benefit from saving time and money via responsive design
Designing a website is a job that takes time and money. By creating a responsive site, you take less time than creating two versions. In addition, this method is half the price.
By having an adaptive site, you only have one site to manage and update. This also facilitates the work of site management and maintenance. In addition, the team in charge of it will reduce. This way, you can invest the time and money you have saved elsewhere. This way, you also have time to concentrate on other important missions at the company level.
In this case, do not neglect responsive design, because it is of great importance for the success of your digital strategy.