Using goodies is one of the basics in marketing. This is the case for new brands like those that have already made their name on the market for years. However, you still need to review the basics of using these promotional items to ensure the success of your prospecting. So how does it work ? Who should I give them to? How to manage them so as not to spend too much on your advertising? Point.
Who should you give the goodies to?
To begin, you must carefully choose the people who will prospect for you. They will be the image that potential new customers will see. However, you should not only offer your promotional items to people who meet the criteria of your target audience in general. And for good reason, even if you offer, for example, products and services only for young people, adults may have young people in their entourage. Give them goodies will therefore always allow free advertising for your brand.
For those who already have years of experience, and therefore customer and prospect files available, it is appropriate to use them for the distribution of goodies. This will allow you to both refine your marketing approach and influence the budget for producing your advertising. This technique helps to build customer loyalty, while boosting sales. Customers or prospects who were not entitled to the goodies will spend and work more to do so.
But don’t be fooled! Goodies are not only aimed at customers. Employees may also be entitled to it. It’s a mark of attention, a kind of thank you for the previous year of collaboration. And it is also a way of confirming or requesting a new year of partnership.
At which event to offer the goodies?
THE goodies can be offered at any time of the year, or even all year round for certain new brands that are still trying to establish themselves on the market. But in the majority of cases, it is a type of gift that we offer to our clients and colleagues during specific events. This also allows you to have a little more impact for your advertising.
Birthdays, company celebrations, end-of-year celebrations or even trade fairs professional are particularly good opportunities to offer corporate gifts to clients and colleagues. The setting and the moment are right for those to whom you are giving the gifts to be interested in them. On the contrary, if you only catch someone on the street, while he or she is in a hurry, your goodies risk being forgotten.
Which goodies to choose?
All that remains is to choose the right goodies. In particular, you need an object that is useful on a daily basis to allow your prospect to use it frequently and thus ensure optimal visibility of your brand. T-shirt, Cap, Backpack, shopping bag, pen, etc. : the classics are still on the rise today. But be careful, they are not the only ones.
High-tech promotional items are also good ideas. These include USB keys, headphones or connected speakers, portable chargers, etc. It all depends not only on your tastes, but also on your available budget. Be careful, when we talk about goodies, we are often talking about a batch of several hundred products. Indeed, to ensure good visibility on the market, you need to reach as many people as possible. Also, despite the price that some dedicated platforms can offer you, pay attention to the prices of goodies when you choose them.