The Decathlon loyalty card, called Decat’Club, is a dematerialized program, free, and accessible to anyone over the age of 15. It stands out for its versatile and innovative character, offering much more than classic discounts. This program, introduced for the first time in 2021 and constantly evolving, rewards customers’ purchases, participation in sports activities and eco-responsible behavior.
This card is part of a global loyalty strategy, where Decathlon highlights its commitment to customer well-being and the preservation of the planet. In this article, we will explore in detail how Decat’Club works, the benefits it offers and how it is revolutionizing the customer loyalty experience.
How does the Decathlon loyalty card work?
How to register for the Decat’Club?
Registering for the Decathlon loyalty program is quick and easy. Simply create a Decathlon account, either in store or online via the official website or mobile application. Once registered, the customer receives their loyalty card in electronic form, directly on their phone or in their email box. This system is designed to be easily accessible and allows customers to always have their card at hand without having to carry a physical card.
The vast majority of Decathlon customers are automatically enrolled in the loyalty program when they create an account and make their first purchase. This significantly simplifies the membership process, making the program attractive and inclusive.
Accumulate points
Unlike traditional loyalty programs, where points are exclusively linked to purchases, the Decat’Club allows you to accumulate points in different ways. Here are the main ways to earn loyalty points:
- In-store or online purchases : each purchase made at Decathlon, in store or on the website, generates points. It is even possible to obtain bonus points by purchasing eco-designed products.
- Sports practice : decathlon encourages its customers to stay active. Thus, by carrying out one hour of physical activity per week via applications such as Decathlon Outdoor Or Decathlon Coach, program members can accumulate 100 points. Partners like Fitbit and Garmin also allow you to synchronize sports activities to obtain points.
- Eco-responsible actions : participating in eco-responsible events such as eco-hikes, where participants collect waste while practicing sporting activities, is another way to accumulate points. In addition, buying second-hand products in Decathlon stores earns bonus points.
- Ratings and Reviews : after each purchase, members can leave reviews on Decathlon products or services, allowing them to earn additional points.
Manage your points balance
The members of the Decat’Club can follow the evolution of their points balance in real time via the Decathlon application or the dedicated website. These platforms also make it possible to transform the points accumulated into various rewards, which strengthens the interaction between the customer and the brand.
The rewards of the Decat’Club program
Once points are accumulated, Decat’Club members can choose from a wide range of rewards. The program makes a point of offering benefits that meet the expectations of sports customers while reinforcing the brand’s values.
Decathlon rewards
Loyalty points can be exchanged for specific rewards in Decathlon stores or on the website. Here are the main options:
- Gift Cards : members can transform their points into gift cards, which they can use on future purchases at Decathlon.
- Discounts and free services : it is possible to benefit from discounts on products or free services offered by partners. This can include sports sessions, nutritional coaching or even subscriptions to sports magazines.
- Free delivery : another interesting advantage is free delivery when orders are placed on the Decathlon website.
- Donation to an association : decathlon also offers the possibility of donating the points accumulated to an association of your choice, thus strengthening your commitment to social and environmental causes.
Partnerships and external rewards
THE Decat’Club is not limited to internal advantages of the Decathlon brand. Partnerships with external companies allow customers to enjoy additional benefits. These partners include:
- Alltricks : for discounts on cycling equipment.
- Nextory : for subscriptions to online reading platforms.
- Trainme : for sports coaching sessions.
This diversification of rewards allows Decathlon to enrich the customer experience, by offering them services adapted to their sporting passions and their lifestyle.
Encourage regular and eco-responsible sports practice
What particularly distinguishes the Decat’Club other loyalty programs, it is its commitment to promoting an active and eco-responsible lifestyle. Through targeted initiatives, Decathlon seeks to encourage its customers to take care of their health while respecting the environment.
Earn points through sports activities
In addition to rewarding purchases, Decathlon emphasizes the importance of regular physical activity. Using apps like Decathlon Coach And Decathlon Outdoor allows you to synchronize sporting activities (hiking, outdoor outings, etc.) with the loyalty program. By participating in these activities, members can accumulate points, at a rate of 100 points for each hour of physical activity.
Sporting challenges
In addition to the rewards obtained through sporting practice, Decathlon also offers sporting challenges regular. These challenges are accessible directly from the mobile application and allow users to accumulate additional points by achieving certain objectives. This may include challenges related to the number of hours of activity per week, participation in sporting events or community initiatives.
Eco-responsible actions
Decathlon, as an eco-responsible company, values initiatives aimed at protecting the environment. The program Decat’Club thus encourages its members to engage in eco-responsible actions. This can mean participating in events such as eco-responsible hikes or purchasing second-hand products. For each action in favor of the environment, members can receive bonus points.
The Decathlon loyalty card: a strategic loyalty tool
The program Decat’Club embodies Decathlon’s strategy aimed at developing a long-term relationship with its customers while conveying the company’s values. The program offers much more than a simple system of points and discounts as does for example gifi with its loyalty program, it seeks to create a community of sports enthusiasts, committed to their health and the preservation of the environment.
An attractive and inclusive program
THE Decat’Club stands out for its ease of access. With free and automatic registration for customers, and a digital program, Decathlon has made membership as simple as possible. This ensures that all customers, regardless of their profile, can benefit from the benefits offered.
A strengthened customer relationship
By integrating mobile applications and digital tools, Decathlon strengthens proximity with its customers. Real-time tracking of points, regular notifications about challenges and events, and the ability to directly redeem points for rewards via the app or website promote continuous interaction between the brand and its customers.
Encourage a healthy lifestyle
THE Decat’Club reflects Decathlon’s commitments to the health and well-being of its customers. By rewarding regular sporting activities, the brand encourages its customers to adopt an active lifestyle and maintain good physical condition. This goes beyond the simple commercial relationship and allows Decathlon to position itself as a true partner in the achievement of a healthy lifestyle.