Continuous regulatory developments, a constantly evolving market and macroeconomic uncertainty are today determining factors for the future of the company. At the same time, these almost negative elements can provide many opportunities for those who decide to open a business at this historical moment.
Having said that, let’s try to clarify and understand the real reasons to start a business today.
Open a business: why now?
People only act when absolutely necessary and generally understand that they only need to do something in emergency situations.
The strong words are those of Jean Monnet, one of the founding fathers of the European Union. Words that should ring in the ears of many potential entrepreneurs. Today it may not seem like it, but it is a good time to open a business and take advantage of the many opportunities that the market offers.
Starting a business, of course, is not easy, do you know how many businesses have failed before consolidating their business?
Today, those who want to open a business must be good at managing the emergency in the best possible way and finding strategic solutions that allow them to transform the crisis into an opportunity and think of a future better than the current one.
Crisis yes, but also a great opportunity
As is the case in the stock market, where financial speculators enter the market when everyone else wants to exit, the same strategy should be used by those who have an idea in mind and want to make a business out of it.
When everyone gets out, the market is freer and there are fewer competitors to contend with on the path to entrepreneurship. At a time when the vacation rental industry and all of tourism was on the verge of sliding into the abyss.
All the best companies are born during a crisis. We also think of Uber, born at the worst time for the taxi industry. If you think about it, why shouldn’t the same thing happen now?
Simple and uninteresting recruitment
Today, like never before, it is easier to find talent to integrate into your business structure. Perhaps because they lost their job or because they are happy with a lower salary considering the period.
The fact is that it is simpler and, especially in the start-up phase (but not only), talents are fundamental.
Initially, to limit labor costs, in addition to using the welfare of the company, they can use alternative remuneration methods: participation in share capital or types of remuneration including l money and other types of bonuses.
Among other things, in the next finance law, a series of contribution reductions should be included to facilitate recruitment.
New forms of financing
Businesses, during the initial launch phase, can easily obtain crucial financing. This does not mean that the State where anyone can finance the entire project for this: you have to put a large part of the capital into it (even if, in some cases, it is also easy to have everything built for free).
Obtaining financing is simpler than before: the cost of credit capital is very low. Be careful, everything is not easy though: the cost is lower but obviously the procedures and timing have not changed.
Each operation has well-defined times, everything does not happen immediately. But at the same time, why not take advantage of this opportunity?
In addition, in the next finance law, there will probably be measures to encourage female entrepreneurship.
Fewer fixed costs (at least initially)
Confrontation with fixed costs (utilities, rent and labor) is typical for those doing business, especially in the initial phase. For example, today these costs may be lower than in the past. If you think about it, rental prices tend to be low during times of crisis.
Those who own property, knowing that it is difficult to rent, are more likely to rent it cheaply than to keep it closed.
The same thing can happen to a possible supply of an asset. The supplier, rather than losing it, sells it to you at a lower cost and you, if you are good, can create excellent margins from this material.
Doing business today is difficult and it’s not for everyone.
Unfortunately, many are afraid to open a business. There are those who hide behind the typical saying that doing business today is difficult and not for everyone and those who complain that taxes are high. Paradoxically, it is precisely periods of economic instability that represent the best opportunities for opening new businesses. These are the moments you need to take advantage of if you have an idea in mind and want to turn it into a real business. Why not ? Maybe successful! Human resources are among the important factors in business creation.